The force was strong with this one. Star Wars: Jedi Challenges, an immersive web experience created by Fiestic in partnership with Lenovo, took home Best Game Website at the 2018 Internet Advertising Competition. Designed to pull users straight into the action, the site reimagined what a browser-based experience could be, blending cinematic storytelling, real-time interactivity, and a jolt of pure fandom.
This was not just another product page. It was a digital battleground, a portal into the Star Wars universe, and a technical feat all rolled into one. For Fiestic, it was a chance to go big, push boundaries, and ignite the imagination of fans across the globe.
A Battle Cry in Code
The game itself, an AR-powered adventure from Lenovo, Disney, and Lucasfilm, drops players into iconic lightsaber duels and strategic battles. Translating that intensity to the web was not just a challenge, it was a creative high-wire act.
Fiestic answered with drama. The moment users hit the homepage, they were hit back. A villain shatters the digital frame in a bold takeover, cracking open the interface and pulling visitors into the narrative. What follows is an interactive scroll through cinematic visuals, gameplay highlights, and story beats that feel lifted straight from a Star Wars film.
Crafting a New Era of Digital Storytelling
Every detail was dialed in. Complex game systems were transformed into crisp, engaging copy that spoke directly to fans. The creative direction focused on spectacle and flow, while execution ensured every moving part synced perfectly across teams.
Jedi Challenges marked more than a major launch. It was a signal flare for what Fiestic is becoming, a studio unafraid to take on massive creative swings while staying grounded in detail, usability, and emotional punch. With a rapidly growing portfolio across industries, the team is writing a new playbook for digital storytelling—one that balances bold innovation with immersive, unforgettable experiences.
The IAC award is a milestone, but the real story is the momentum behind it. This project did not just entertain, it redefined what a branded digital experience can be. Bold, immersive, and unforgettable. Just the way Fiestic likes it.
