Fiestic and Lenovo have taken top honors at this year’s Internet Advertising Competition (IAC), winning Best Computer: Hardware Website for their bold and immersive ThinkPad X1 campaign. Announced by the Web Marketing Association, the award celebrates standout achievements in global digital marketing—and this campaign is a clear example of what happens when design, innovation, and storytelling align.
Established in 1999, the IAC Awards are among the most respected in the digital space. With entries from leading agencies and major global brands, the competition is fierce. Fiestic’s win not only showcases creative excellence but also signals a shift in how technology companies are engaging their audiences online.
Rethinking the ThinkPad
The campaign centers on the 2017 ThinkPad X1 lineup—a series of high-performance laptops and tablets built for modern professionals. Rather than creating a conventional product page, Fiestic developed a fully immersive digital experience. The site introduces the X1 series through sleek visuals, modular storytelling, and intuitive navigation that mirrors the precision of the devices themselves.
Fiestic led both the creative direction and technical execution, ensuring the experience felt seamless from start to finish. The result is a website that informs, engages, and leaves a lasting impression. From animated feature highlights to embedded video content, each element was crafted to emphasize the product’s innovation and premium character.
A Brand Reimagined
The platform does more than showcase hardware—it refreshes the way Lenovo’s ThinkPad brand is perceived. The design is clean and bold, built to reflect both the power and sophistication of the X1 lineup. Each section functions as a standalone feature while contributing to a larger, cohesive narrative.
By moving beyond static product specs and towards dynamic interaction, the campaign successfully positions the ThinkPad X1 as not just a device, but a strategic tool for today’s performance-driven users.
A Defining Moment for Fiestic
This IAC award marks a significant milestone for Fiestic. The recognition reflects the agency’s ability to turn complex ideas into meaningful digital experiences. It also marks a moment of evolution as Fiestic continues to grow its portfolio across branding, web, and interactive design.
The ThinkPad X1 campaign now stands as a reference point for what’s next—ambitious, user-centered, and creatively fearless. With new projects already underway, Fiestic continues to raise the bar in digital storytelling, delivering work that doesn’t just look good but makes an impact.
